When her mom arrived by Esra’s side, paramedics were trying to revive her and told Andrea that her daughter had been chroming, a word that the scared mother heard for the first time ever.

Esra was transferred to the hospital and was placed on life support, but just eight hours later, the parents were told that her brain was damaged beyond repair and that needed to make a decision to turn the life support off.

Knowing there was nothing that could be done, Andrea and Paul called relatives and family members to say their final goodbyes. “It was a very, very difficult thing to do to such a young soul. She was put onto a bed so we could lay with her. We cuddled her until the end.”

Esra’s siblings, Imogen, Seth and Charlie are have been shattered ever since their sister is gone.

“It was really devastating, devastating for everyone involved, all her friends as well,” Paul said. “It’s been the most difficult, traumatic time any parent could go through. We haven’t been sleeping, we’ve hardly been eating, we haven’t been smiling–we’re not ourselves…But it’s not just affected us, it’s the community as well.”

Following Esra’s passing, Andrea and Paul are doing all in their power to put an end to the crazy viral craze that took their daughter’s life.

Speaking to 7 News, Paul said he wished he knew of chroming when Esra was still alive, so he could have warned her of the dangers: “If we were educated and the word had been put out there, we would have had the discussion around our kitchen table for sure.

“We need to ramp it up and let these kids find out the information first-hand, and not through friends, and not through social media–then they’re given the right advice off the bat.”